Technical SEO vs. On-Page SEO: What's the difference?

Search Engine Optimisation (SEO) is pretty much required for improving the visibility and ranking of a website on search engine results pages (SERPs). Taking effective measures in SEO strategies attract organic traffic, enhance user experience, and increases brand awareness and revenue.

SEO can be divided into two categories; Technical SEO and On-Page SEO. In this blog post, we’ll be talking about both of these categories.

Technical SEO

Technical SEO focuses on optimizing the technical aspects of a website to improve the performance of your website – it also ensures you meet the search engine requirements. This type of SEO is essential for ensuring that search engines are able to crawl, index, and rank your site. Let’s talk more about the most important parts about Technical SEO.

• Meta Tags provide information about a website to search engines. Properly optimized meta tags improve visibility and relevance of your content for search queries.
• Mobile Friendliness is very important nowadays due to the increasing use of mobile devices. Making sure that your website is mobile-friendly is crucial.
• Page Speed Optimisation improves user experience by making sure that the visitors have fast-loading pages. This can be done by optimizing images, leveraging browser caching, and minimizing Javascript and CSS where possible.
• XML Sitemaps are used to help search engines understand the structure of your website. An XML sitemap lists all the URLs of your website and submitting a sitemap to search engines can ensure that all your pages are discovered and indexed. You are able to use online sitemap generators for this.
• Robots.txt file tells search engines which pages to crawl and which to ignore which helps with the indexing process. Robots.txt file prevents indexing of duplicate content, admin pages, and other non-essential pages that you would not want appearing in the search results.
• HTTPS and SSL are important to ensure secure communication between the website and its visitors. Google considers HTTPS as a ranking signal and websites with HTTPS are more likely to rank higher than those without it.

On-Page SEO

On-Page SEO involves optimizing each web page to rank higher to attract relevant traffic. It focuses on both the content and the HTML structure of a page. This is important as it helps search engines understand the context and relevance of the content on that page.

You guessed it; now we’ll talk about the important parts of this one as well.

• Writing Quality Content which means that it’s high-quality and original which provides value to users is well respected. It should be relevant, engaging, and well-structured. Remember to use proper keyword usage to improve SEO even more.
• Optimized Titles and Headers should be informative and include target keywords. These help search engines and users understand the page’s content. Use logical hierarchy of headers to organize your content and page – the H1-tag should be used for the main title on the page, not multiple times.
• Image Alt Tags describe images to search engines which improves accessibility and helps images appear in search results. Including relevant keywords can help your images appear higher in the search results which drives additional traffic to your website which again, improves ranking.
• Internal Linking Strategies by linking other pages within your website helps search engines understand the content hierarchy of your website. This also helps users with navigation and engagement.
• URL Optimisation is important as having a clean, descriptive URLs with relevant keywords improve search engine ranking. Avoid using unnecessary characters, underscores and/or numbers and use hyphens to separate words.
• Meta Descriptions and Title Tags can improve CTR (click-through rates) from search engines. It’s important to write informative ones. Meta descriptions provide a brief summary of the page content (max. 160 characters) and title tags (recommended 50 – 60 characters) should include target keywords.

Both Technical SEO and On-Page SEO are crucial for a good ranking in search engines. Balancing both aspects can not only improve visitor’s experience, but also enhance your website’s performance and visibility.

If you'd like to have great SEO on your website, however, unsure where to begin, we can help you with that. Contact us today to get started. We offer SEO management services that can help you improve your website's ranking and visibility.